A balance of intuition with research to bring a fresh perspective to each project.

Brand Armory is an independent graphic design studio located in the industrial westside of Santa Cruz, CA. We thrive on the process of working with people to build and boost their brands.

Led by Rachel Long, Brand Armory's multidisciplinary design serves a range of clients. We are passionate about creating design solutions that turn ideas into tangible and effective results. By thoughtfully distilling a client’s inspirations, ideas, and motivations, Brand Armory generates fresh, sincere, compelling brand messages that engage and resonate.

Our approach is simple—to design for the needs of your business. The consumer is as important as the client. We consider how the message is delivered on paper, over the web, and into your phone. We balance intuition with research and bring a fresh perspective to each project, making every collaboration a success in its own right.

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An array of resources available for a particular purpose. 

Brand Identity
Website Design & Development
Merchandise Design
Print Collateral
Book/Catalog/Magazine Design
Wayfinding & Signage Systems
Packaging Systems
Iconography
Social Media
Advertising & Marketing

Client Cache

  • 3 Bros

    Big Island Bottle Shop

    Blend Craft

    Brewsters Beer Garden

    Churchill Bar, San Francisco

    Donna Dirt Farms

    Fairfax Brewing Company

    Flatiron Sports Bar

    Flour & Love Bakery

    Goose’s Goodies

    H&H Fresh Fish

    Holy Water Bar, San Francisco

    Jessie & Laurent

    Marini’s Candies

    Maristone Farms

    Mission West

    Piniti Cookies

    Rodoni Farms

    Shucked Raw Bar

    Sol Food

    State Room Brewery

    West Cliff Wellness

    Woodward Marine Market

  • Allison Weddings

    Another Bike Shop

    Berdels

    Carey Custom Surfboards

    Coeur Cabinet + Curated Interiors

    Dillon Beach Resort

    Dustin David Salon

    Lively Kids

    POS Surf Club

    The Neat Shop

  • BeNeat

    Big Creek Lumber

    Dignity Health Dominican Hospital

    Dignity Health Dominican Medical Group

    Dominican Hospital Foundation

    Impact Creative

    Land Trust Santa Cruz County

    Los Gatos Chamber of Commerce

    Los Gatos Magazine

    Monterey Bay Aquarium Research Institute (MBARI)

    Powers Design

    RC Carter Electric

    Ride A Wave

    Ruggles Lindemann Bell

    San Benito Superior Court

    Santa Cruz County Regional Transportation Commission (RTC)

    Santa Cruz County Sheriff

    Santa Cruz Live Scan

    Santa Cruz Museum of Art & History (MAH)

    Santa Cruz Public Libraries

    Santa Cruz Superior Court

    Second Harvest Food Bank Santa Cruz County

    Sheriff’s Activity League (SAL)

    World Tomato Society (WTS)

    World Tomato Society Foundation (WTSF)

    The County of Santa Cruz

    The Luxury Guide

    Town of Los Gatos

    University of California, Santa Cruz (UC Santa Cruz)

    Woodies on the Wharf