Rooted in the heart of small business, growing the legacy of icons.

Brand Armory is a graphic design studio run by Rachel Long in the industrial Westside of Santa Cruz, CA. Rachel thrives on the process of working with people to build and boost their brands.

As a multidisciplinary designer, Rachel serves a range of clients with a passion for creating design solutions that turn ideas into tangible and effective results. By thoughtfully distilling a client’s inspirations, ideas, and motivations, she generates fresh, sincere, and compelling brand visuals that engage and resonate.

The approach is simple—to design for the needs of each business. To Rachel, the consumer is as important as the client. She considers how the message is delivered on paper, over the web, and into your phone. With a balance of intuition and research, Brand Armory brings a fresh perspective to each project, making every collaboration a success in its own right.

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An array of resources available for a particular purpose. 

Brand Identity
Website Design & Development
Merchandise Design
Packaging Design
Signage & Wayfinding
Print Collateral
Editorial Design
Product Photography
Illustration
Iconography
Social Media

Client Cache

  • 3 Bros

    Alley Oop Cocktail Lounge

    Big Island Bottle Shop

    Blend Craft

    Brewsters Beer Garden

    Churchill Bar, San Francisco

    Dillon Beach Resort

    Donna Dirt Farms

    Fairfax Brewing Company

    Flatiron Sports Bar

    Flour & Love Bakery

    Goose’s Goodies

    H&H Fresh Fish

    Holy Water Bar, San Francisco

    Jessie & Laurent

    Marini’s Candies

    Maristone Farms

    Mission West

    Piniti Cookies

    Rodoni Farms

    Shucked Raw Bar

    Sol Food

    State Room Brewery

    West Cliff Wellness

    Woodward Marine Market

  • Another Bike Shop

    Berdels

    Carey Custom Surfboards

    Coeur Cabinet + Curated Interiors

    Dustin David Salon

    Lively Kids

    POS Surf Club

    Title Nine

  • BeNeat

    Big Creek Lumber

    Dignity Health Dominican Hospital

    Dignity Health Dominican Medical Group

    Dominican Hospital Foundation

    Impact Creative

    Land Trust Santa Cruz County

    Los Gatos Chamber of Commerce

    Los Gatos Magazine

    Monterey Bay Aquarium Research Institute (MBARI)

    Powers Design

    RC Carter Electric

    Ride A Wave

    Ruggles Lindemann Bell

    San Benito Superior Court

    Santa Cruz County Regional Transportation Commission (RTC)

    Santa Cruz County Sheriff

    Santa Cruz Live Scan

    Santa Cruz Museum of Art & History (MAH)

    Santa Cruz Public Libraries

    Santa Cruz Superior Court

    Second Harvest Food Bank Santa Cruz County

    Sheriff’s Activity League (SAL)

    World Tomato Society (WTS)

    World Tomato Society Foundation (WTSF)

    The County of Santa Cruz

    The Luxury Guide

    Town of Los Gatos

    University of California, Santa Cruz (UC Santa Cruz)

    Woodies on the Wharf